Tour of Holland returns with NIBC Bank as proud partner and main sponsor
NIBC Bank has joined as partner and title sponsor of the Tour of Holland, a prestigious cycling race making its return to the Dutch sporting calendar after 21 years. The six-day race will take place from 14 to 19 October 2025 and will pass through several regions, kicking off with a prologue in The Hague – the city where NIBC Bank has been headquartered for over 80 years.
For NIBC Bank, the partnership is a natural fit. “We believe in people and initiatives that strive to move forward,” says Nick Jue, CEO of NIBC Bank. “Whether it’s financing a home, building savings, or supporting entrepreneurship – we help make ambitions a reality. The return of the Tour of Holland is an initiative driven by vision and boldness, values we strongly identify with. Much like in professional cycling, NIBC Bank is all about speed, teamwork, and expertise. Cycling is deeply embedded in Dutch culture – and therefore in ours, as a traditionally Dutch bank. This partnership aligns perfectly with our DNA.”
Race director Roxane Knetemann shares the sentiment: “The NIBC Tour of Holland is about more than just cycling. It’s about trust, innovation, and growth. With NIBC Bank as our main partner and sponsor, we have a partner who truly embraces these values. We call it ‘The Dutch Way’ and we look forward to October with great anticipation.”
About NIBC Bank
NIBC is an enterprising bank for both individuals and businesses. The bank offers a wide range of financial products, including savings products, mortgages for consumers and investors, and financing for commercial real estate and digital infrastructure. NIBC actively contributes to building a sustainable and inclusive society for future generations, with targeted products such as the Helden Hypotheek and by supporting real estate clients in developing housing projects.
About the NIBC Tour of Holland
The NIBC Tour of Holland is an initiative by TIG Sports & Events, known for organizing high-profile events such as the Formula 1 Heineken Dutch Grand Prix, the KLM Open, and the Invictus Games. The inaugural edition of the NIBC Tour of Holland will feature six stages, including a prologue in The Hague and routes through Dordrecht, Etten-Leur, Limburg, Drenthe, and Arnhem. The race aspires to become a staple of the international cycling calendar.
More information about the NIBC Tour of Holland – including the full program, participating teams, and side events – will be announced in September.
The partnership between NIBC Bank and the Tour of Holland was made possible in part through the efforts of sports marketer Frank van den Wall Bake.
